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McDonald’s World’s First Pure Veg Outlet

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If this is McDonalds Green Logo, nice?

 

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McDonalds Brand New Original Logo

 

McDonald’s Plans To Open Veg-only Outlet

WHERE? First, Amritsar, India. Second, Katra.

In 1996, when McDonald’s entered India for the first time, it did the unthinkable, because its trademark is beef burgers! While, for Hindu, beef burgers are made from their “Holy Cow”!

Next year, McDonald’s is going to open their first ever pure vegetarian restaurant in the world,near the Golden Temple in the Sikh holy city of Amritsar in Northern India. It is considered as the Sikh religions holiest site!

After the opening in Amritsar, they are going to open another vegetarian only restaurant at the foothills of the Vaishno Devi shrine at Katra in Jammu and Kashmir.

Actually, at McDonald’s India, 50% of the menu is already vegetarian or meatless.

WHY? Localize. Internationalization. Cultural Difference.

As McDonald’s faces rising competition, and its competitors already localized or offered vegetarian options, it is time to change.

Yes, there is a rising trend of vegan and vegetarian, and of course McDonald’s has noticed this trend. Vege does not mean plant-based or organic or anything else, just MEATLESS.

From the viewpoint of business, there is a huge opportunity for vegetarian restaurants especially in India. Among 1.2 Billion people in India, most of them (more than 80%) are Sikh and Hindu, and most of them are strictly vegetarian!

What a exciting number!

And the number is growing…

Second, these are golden locations in India, attract hundreds of thousands of worshippers every year! According to survey, there are more than 10 million of devotees pay their respect here! Can you imagine the crowdedness especially during big festival like Deepavali?

Choosing between Apple (Veg. approach) and Rabbit (Non-Veg. Approach)? McDonald’s choose both.

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Mcdonalds Old Logo. Some of the restaurants are still using it.

McDonald’s History

In 1955, Ray Kroc founded the McDonald’s Corporation and opened the first restaurant in Des Plaines, Illinois.

Ray Kroc was the exclusive distributor of a milk shake maker called the Multimixer. Meanwhile, two brothers, Richard and Maurice McDonald owned and ran a hamburger restaurant in San Bernadino, California, in the 1950s. Ray Kroc heard how well the McDonald brothers were doing using his Multimixers to serve their customers. He met up with them and acquired the franchising right from them to run McDonald’s restaurants.

And the rest, of course, is just history.

Today, McDonald’s is the world’s second largest chain of restaurant organisation, with over 33,000 restaurants in 119 countries, serving more than 50 million customers daily! Who is the largest? Answer: Subway (already has veg option!).

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Question: Are they raising awareness vegetarian issue or just target market?

And, there is another question from veganlogy, when will McDonald’s open its ~ First Healthy VEGAN restaurant ????

Are you looking for Vegan Hotel?

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Constantin Joshua
Constantin Joshua is founder and co-author of Veganlogy. He is a creative and multi-talented marketing consultant. He is a freelance writer who enjoys producing WOW contents. He is a chess champion, top sales, marketing talent and inspirational leader. Subscribe to Newsletter
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  • Tanya

    Hey, whatever makes money, screw yer health!

  • Pingback: Deepavali Special: Indian Crispy Golden Veg Kuih Vadei (Indian Hash Brown)()

  • raw raj

    They are neither raising awareness nor are they promoting vegetarianism.
    The places where they are opening vegetarian outlets are vegetarian. Yes Meat is banned in the entire Vaishno devi city and the Golden Temple region too meat is banned.
    They have no other choice. I think some research should be done before promoting McDonalds in this way.
    I know you do not want to promote McDonalds but indirectly you are doing so.
    The aricle should be McDonald FORCED to open its first vegetarian Outlet because the region/area/city is vegetarian by Law.

    • Thank you for your comment. I am totally agree with you. My Question is “raising awareness or target market”, and perhaps you know the answer!? We are promoting veganlogy and vegetarianism and of course, a new veg restaurant is better than non-veg restaurant, agree? If McDonald’s successfully open the first 2 veg restaurant and generate profit, are they going to open more veg restaurant? Meaning that there will be a growing number of veg restaurant to be opened by adopting McDonald’s business model and strategy, agree? So, there will be more places in the world for us to travel without worrying about veg/non-veg option. Hence, this is good to promote.

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